The digital gaming industry is finding its feet across the world, and many financial institutions, including Youzu, Paytm, Tencent, and Nazara are backing these companies.
The demand for online gaming has increased steadily over the last decade and is already valued at $890 million in India, alone. Additionally, it’s projected that by 2020, India’s mobile games market will be worth $1.1 billion in India.
The growth in India and other places can be attributed to the fact that the gaming industry always is at the forefront of emerging technological applications. While it began as small potatoes, it has transformed into a leader among others, attractive to countless individuals to the gaming community.
Beyond that, gaming isn’t something that’s exclusive to just children and young people –it hasn’t been for a long time. Digital games are utilized by the elderly, commuting adults, and other individuals who seemed to have once been outside of the somewhat particular gaming industry.
The diversification of users invites more numbers and creates the space for those with different interests to have those interests serviced. The business intelligence market is using its skills to measure the behaviors of users, and they’re working to offer an in-depth assessment of human behavior that can be optimized and used to grow the number of participants for a given game.
Digital games accessed through many social and mobile channels can be monitored, and tooled to provide insights on engagement, traffic, and demographic use. This has been a gainful tool, helping to redesigned to disrupt and repair these industries. Thanks to advances, video games are no longer played in the den or the living room, it now journies with us to work and second locations.
Those who run the industry can interact with gamers in a way that’s never been done. They can launch a game and track success through use. They can discover what makes the action sequences or avatars attractive to those using them. The can identify pitfalls and blind spots, but more than that, the can forecast how the gaming space will evolve in the next few years.
What are your thoughts on the promise of gaming growth?